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Mido is a Swiss watch that sometimes gets labeled a 'doctors' watch.' However, it is reliable, robust, and very well designed. But is Mido a luxury watch brand? Mido is not a luxury watch brand...
Swatch has always been said to the 'Switzerland's answer to Japanese quartz.' The watches are simple, fun, affordable, and Swiss Made. But how is Swatch able to do this? Why are Swatch watches so...
Festina watches are often dubbed the 'Casio of Europe' - nicely designed, robust, and affordable. How does Festina do it? Why are Festina watches so cheap? Festina watches are cheap as they...
Oris is a well-known and appreciated watch brand with great history and a spirit of independence. Their line of divers is well-loved as well. But is Oris a luxury watch brand? Oris can be...
Panerai is a well-known luxury watch from Switzerland with an Italian heritage. It has an iconic design that differentiates it well from any other watch. But why are Panerai watches so...
Fossil is well known for its fashion accessories, especially nicely designed watches. It has a great price too. But is Fossil a luxury watch brand? Fossil is not a luxury watch brand but an...